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Dementia Friendly Businesses

Dementia Friendly Communities, Ashfield District Council and Dementia Action Alliance (DAA) are looking to create a more dementia friendly community for residents by asking local businesses to register as a Dementia Friendly business.

To register an interest in becoming a Dementia Friendly business or seek further information please contact Dianne Holmes our Health and Wellbeing Officer on or 01623 457233

How will this benefit your business?

  • Your employees will be more aware of dementia and how small changes can make a big difference, creating improved levels of customer service and more return visits from customers
  • Potential new or increased custom from those who feel unable to access the local community
  • Positive promotion of your business to local residents recognising great customer service
  • It’s a fantastic opportunity to make a real difference in your local community

It's really simple to be involved...

  • Nominate a member of staff to act as a Dementia Friend
  • Join with other interested businesses on a Dementia Friends awareness session or even easier, sign up and view the dementia friends video available at
  • That’s it! Once this has been achieved your business will be recognised as ‘working towards a dementia friendly community’. You’ll be awarded a Dementia Friendly sticker to show how you are supporting the local community, providing a great place to visit because you recognise your customer’s needs
  • The best bit is – it’s FREE!

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